For the past 25 years, Zack Madden has focused on how messages are delivered—both in media and substance—to drive outcomes. He has worked internally and externally at some of the world's most innovative companies across a variety of industries, building digital solutions, leading marketing communication strategies, and growing brands. As the Marketing and Branding Director for PPG’s Protective & Marine Coatings business unit, Zack draws on all his experience to implement the business’s aggressive growth strategy, leading a global B2B marketing team to assert the value of PPG’s innovative solutions in key industrial and maritime market sectors.