Full Name
Lara Shackelford
Job Title
SVP Growth Marketing
Company
iCapital
Bio
Lara Shackelford is SVP of Growth Marketing, MarTech, and CRM at iCapital Network, a $7.5B fintech platform transforming how wealth managers access alternative investments. She leads the teams responsible for demand generation, marketing technology infrastructure, and customer relationship management across the enterprise.
Her career spans over two decades, scaling revenue systems at Oracle, Microsoft, Intel, Looker, and Marketo. She holds a Postgraduate Diploma in AI Strategy from the University of Oxford, where her research focused on signal integrity across enterprise revenue systems.
Lara is a recognized voice in AI transformation. She spoke at HumanX 2025 and returns to the HumanX stage in 2026. She will deliver the keynote address at the Xerox Women's Conference. Named a Top 100 CMO by DiversityFirst and one of the 35 Most Influential Women in B2B Marketing Technology by DataCaptive, she writes about the intersection of AI strategy and revenue transformation.
Her career spans over two decades, scaling revenue systems at Oracle, Microsoft, Intel, Looker, and Marketo. She holds a Postgraduate Diploma in AI Strategy from the University of Oxford, where her research focused on signal integrity across enterprise revenue systems.
Lara is a recognized voice in AI transformation. She spoke at HumanX 2025 and returns to the HumanX stage in 2026. She will deliver the keynote address at the Xerox Women's Conference. Named a Top 100 CMO by DiversityFirst and one of the 35 Most Influential Women in B2B Marketing Technology by DataCaptive, she writes about the intersection of AI strategy and revenue transformation.
