Full Name
Ben Pollack
Job Title
VP, Digital Marketing
Company
Unisys
Bio
Benjamin Pollack is the Vice President of Digital Marketing for Unisys. He is responsible for leading their campaign strategy, omni-channel client/prospect experiences, marketing technology stack, and digital efficacy measurement.
With nearly two decades of Digital & Demand Generation experience across several Fortune 500 and global organizations, Ben has developed advanced analytics, marketing automation, and campaign practices that yield significant revenue in B2B environments.
Prior to Unisys, Ben led the Global Demand Generation & Marketing Strategy team at Verizon Business–a $34B B2B-focused portfolio. Ben worked across the SMB, Enterprise, and Public Sector portfolio creating qualified pipeline, driving account-based marketing initiatives, and developing innovative campaigns to unlock new levers of growth. He also built and led similar practices at Comcast, NICE Systems, Sealed Air (BubbleWrap), and Siemens across multiple industry segments.
Ben leverages analytics as the foundation to the teams he's led, enabling him to best predict, optimize, and translate performance/behavior to yield positive business results.
Ben holds a BA in Clinical & Social Psychology from the University of Rochester and an MBA from the Kelley School of Business at Indiana University.
He lives in northern New Jersey with his wife and three children. When not at work or spending time with family, Ben serves as an elected city councilman.
With nearly two decades of Digital & Demand Generation experience across several Fortune 500 and global organizations, Ben has developed advanced analytics, marketing automation, and campaign practices that yield significant revenue in B2B environments.
Prior to Unisys, Ben led the Global Demand Generation & Marketing Strategy team at Verizon Business–a $34B B2B-focused portfolio. Ben worked across the SMB, Enterprise, and Public Sector portfolio creating qualified pipeline, driving account-based marketing initiatives, and developing innovative campaigns to unlock new levers of growth. He also built and led similar practices at Comcast, NICE Systems, Sealed Air (BubbleWrap), and Siemens across multiple industry segments.
Ben leverages analytics as the foundation to the teams he's led, enabling him to best predict, optimize, and translate performance/behavior to yield positive business results.
Ben holds a BA in Clinical & Social Psychology from the University of Rochester and an MBA from the Kelley School of Business at Indiana University.
He lives in northern New Jersey with his wife and three children. When not at work or spending time with family, Ben serves as an elected city councilman.
