Pamela Mallette is a senior B2B marketing executive with deep expertise in corporate branding, go-to-market strategy, and digital transformation for global technology companies. She currently serves as Head of Americas Marketing at Keysight Technologies, where she leads a 30-person organization and sets regional strategy across demand generation, brand, and integrated campaigns.
Pamela brings a practitioner’s perspective to evaluating B2B excellence, with a track record of building modern, measurable marketing engines that connect innovation to revenue impact. At Keysight, she led Global Campaign 2.0, redefining program design, governance, and performance measurement to drive scale and consistency. Previously, as VP of Corporate Marketing at Spirent Communications, she led a company-wide rebrand, launched an account-based marketing program for top global accounts, and built the company’s flagship 5G marketing platform—earning industry recognition and supporting sustained growth.
Her experience spans B2B marketing strategy, brand transformation, account-based marketing, content and campaign architecture, and cross-functional alignment with sales and product teams.
Pamela holds a B.S. in Marketing and Finance from Boston University, an MBA in Marketing from Rider University, and executive certifications from Kellogg School of Management and Demandbase.