Vinay Ravindranath is a global marketing and digital transformation leader at Henkel, where he serves as Director of New Customer Experience Ecosystems for SMB. His work sits at the intersection of marketing, sales, eCommerce, service, and data — building integrated demand engines across B2B, B2B2C, and D2C environments. Known for combining strategic clarity with operational execution, Vinay focuses on scaling new business models from inception to measurable commercial impact.