Alexandra Marciniak is a senior B2B marketing leader with over 15 years of experience driving growth for fintech, financial services, and enterprise SaaS companies. She has led global marketing, go-to-market strategy, demand generation, and brand development for complex products sold to institutional and enterprise clients, including roles at Bloomberg, Goldman Sachs, Blockchain.com, and Globacap. She currently serves as Head of Americas Marketing for Vistra, leading marketing strategy and campaigns that support commercial expansion across the region. She also advises companies and leadership teams on go-to-market strategy and market positioning.