B2B GTM & transformation leader, founder, author, speaker Maureen has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner, then tech marketing leader in the US & Europe, and now a B2B SaaS founder, she has devoted 20+ years to closing the gaps between sales and marketing and is now focused on closing the gaps between Product, Marketing, Sales, and Success. Maureen is founder & MD at Serendipitus.io, a techco focusing on solving the material socio-technical obstacles to transformation.