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BBN ON B2B: The Blog

B2B marketing insights, ideas, views and BBN news. Keep your finger on the global pulse here.
abm

ABM Readiness – Part II – Debunking ABM Myths

Debunking ABM myths: Discover the truth behind Account-Based Marketing, its scope, and how it drives growth, dispelling common misconceptions.

b2b marketing

Embracing Courage: The Four Essential Shifts for B2B CMOs in 2024

Boost B2B marketing success with a balance of brand building and sales, multi-channel reach, and AI insights for a resilient future.

marketing technology

Maximising Digital Marketing Success: Beyond CRM to a Comprehensive Tech Stack

Explore how to elevate your digital marketing beyond CRM with AI, analytics, and more for a holistic strategy that enhances customer experiences and drives growth.

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