Full Name
Mr Joel Harrison
Job Title
Founder & Ambassador
Company
B2B Marketing
Bio
Joel Harrison founded B2B Marketing in 2004 and has spent over two decades on the front line of how B2B buyers actually think and decide. Now, as host of the ‘Trust & Influence in B2B’ podcast, he’s spent months combing through hundreds of B2B Marketing and Elevation Award entries to find out exactly where trust is being won – and lost – in ABM today.
Joel Harrison