5 things your sales leaders don’t want you to know
Date & Time
Wednesday, May 24, 2023, 12:45 PM - 1:15 PM
Dan Swift

Sales and marketing misalignment is a persistent problem that costs organizations an average of 10% in annual revenue (IDC). According to Forrester, B2B organizations with aligned revenue engines grow 19% faster and are 15% more profitable. So what’s the problem?

In this interactive talk, Dan Swift taps his 20 years of sales experience to provide marketing professionals with a clear understanding of how to align with Sales Leadership to drive execution in the field.

The results? A connected and empowered enterprise that breaks through noisy industry chatter and transforms the organization into one that buyers want to do business with.

You will learn:

  • How to bridge the alignment gap between marketing and sales
  • Strategies for engaging and activating sales leaders and their teams, including incentives, training, and leadership
  • How your sales team is the key to realizing ROI on your content and event investments
  • The real role of technology and data in driving a successful go-to-market strategy
  • How to extend brand reach in a measurable and meaningful way—and how not to
Brand messages get 24x more exposure if they are shared by employees.* 
How well is your brand showing up in front of decision-makers on the world's largest professional networking platform? How are you measuring meaningful brand reach and employee engagement?
The Numentum Activation Index gives marketing leaders a simple, highly-effective measure of their company's human capital engagement on LinkedIn. 
*(Source: MSL Group)
Session Type