B2B content isn’t thriving the way it used to. Learn about three essential components that will help you revive your content — from content pillars, execution and atomization — to create a content marketing program that wins share of voice, trust and leads.

In this session with author and media & publishing lifetime achievement award winner James Meyers, you’ll learn:

• The three elements of a content marketing program that B2B marketers must adopt to convert buyers
• What it takes to position your thought leadership content in a louder and increasingly digital marketplace
• How a journalistic-enabled content program can transform your content creation