Want a taste of what's in store this year? Check out our most popular 2024 Keynote Session:
From Sandbox to success: Scaling ABM at a 148 year old industrial giant
With Ryan Almond, Global Vertical Marketing & ABX Director at Henkel
Join Ryan Almond, Global ABX Director at Henkel Adhesives, to explore the manufacturing giant's journey from ABM newbies to ABM pros.
Discover how this century-old industry titan transformed its marketing game, starting with zero ABM knowledge. Henkel’s early experiments paved the way for big wins and led to a full scale ABM programme - but of course it wasn’t all smooth sailing. In this keynote, get ready to learn:
- How Henkel devised and executed a successful ABM pilot
- How the ABM team navigated the organisation to achieve incremental scaling of ABM across the enterprise
- Why the principles of an ABM pilot are not sufficient to achieve real scale and how you can use new tech to improve your scaling efforts.
