The 2023 winners have been announced!

The B2B Marketing Awards are internationally recognised as the gold standard for excellence in creativity and commercial effectiveness in B2B. They celebrate the industry’s high fliers: those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more - creative and innovative than B2C.

2023 Gallery


The B2B Marketing Awards have a fair, transparent and rigorous two-stage judging process. Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.

Find out more about the judging process >>

Interested in sponsoring in 2024?

The B2B Marketing Awards is the must-attend event in the B2B calendar, and the most sought-after accolade guaranteed to boost a brand's profile, showcase skills and gain recognition. By sponsoring, you'll get over 6 months of brand exposure and reach over 1 million B2B marketers. 

Find out more about why you should sponsor >>

Key dates

Entries open: April

Early bird entry deadline: Friday 28 April

Entry deadline: Friday 16 June

Judging round 1: July 

Shortlist announced: Mid-August

Judging round 2: September

Ceremony: Wednesday 15 November

2023 categories summary


Campaign mechanics honours the best examples of campaign execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events. PR, and data to achieve your marketing objectives. 

1) Best multi or omnichannel campaign

2) Best use of third party or paid media

3) Best use of events (physical, digital or hybrid)

4) Best public relations campaign

5) Best use of creative

6) Best digital experience

7) Best use of social media including influencer marketing

8) Best use of content marketing

9) Best use of customer insight

10) Best use of AI


Brand marketing recognises B2B marketing campaigns that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.

11) Best use of thought leadership

12) Best brand initiative

13) Best purpose-led marketing programme



Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.

14) Best demand or lead generation campaign

15) Best use of account-based marketing (ABM)

16) Best channel marketing initiative

17) Best sales enablement initiative


Audiences and objectives recognises B2B marketing campaigns that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.

18) Best limited-budget campaign

19) Best SME-targeted campaign

20) Best enterprise-targeted campaign

21) Best employee engagement programme

22) Best international campaign

23) Best product or service launch campaign

24) Best customer growth or retention initiative

25) Most commercially successful campaign


Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organisations.

26) B2B marketing team of the year

27) B2B marketer of the year

28) B2B agency of the year

29) B2B global agency of the year

Our sponsors

Awards creative and concept

LogicLogicMagic® is a philosophy and proven business growth engine. Our client experience covers like-minded technology brands you’ve heard of and those you soon will. 

We deliver channel-agnostic B2C levels of creative effectiveness for B2B technology brands; creating familiarity, driving consideration and fuelling growth. Fusing the literal with the lateral to create the memorable.