The 2023 winners have been announced!
The B2B Marketing Awards are internationally recognised as the gold standard for excellence in creativity and commercial effectiveness in B2B. They celebrate the industry’s high fliers: those who are setting new standards, raising the bar, and showing the world that B2B marketing can be just as - if not more - creative and innovative than B2C.
Judging
The B2B Marketing Awards have a fair, transparent and rigorous two-stage judging process. Our judging panel is made up of senior client-side B2B marketers and industry experts, bringing a diverse range of in-depth marketing knowledge to the process.
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The B2B Marketing Awards is the must-attend event in the B2B calendar, and the most sought-after accolade guaranteed to boost a brand's profile, showcase skills and gain recognition. By sponsoring, you'll get over 6 months of brand exposure and reach over 1 million B2B marketers.
Key dates
Entries open: April
Early bird entry deadline: Friday 28 April
Entry deadline: Friday 16 June
Judging round 1: July
Shortlist announced: Mid-August
Judging round 2: September
Ceremony: Wednesday 15 November
2023 categories summary
A: CAMPAIGN MECHANICS
Campaign mechanics honours the best examples of campaign execution and implementation in B2B marketing. This group focuses on the technical aspects of your campaigns, including the use of media, events. PR, and data to achieve your marketing objectives.
1) Best multi or omnichannel campaign |
2) Best use of third party or paid media |
|---|---|
3) Best use of events (physical, digital or hybrid) |
4) Best public relations campaign |
5) Best use of creative |
6) Best digital experience |
7) Best use of social media including influencer marketing |
8) Best use of content marketing |
9) Best use of customer insight |
10) Best use of AI |
B: BRAND MARKETING PROGRAMMES
Brand marketing recognises B2B marketing campaigns that have successfully built and promoted a brand identity across a range of channels and touchpoints. This group focuses on the strategic and creative aspects of brand building, including the positioning, messaging, visual identity, and overall customer experience.
11) Best use of thought leadership |
12) Best brand initiative |
|---|---|
13) Best purpose-led marketing programme |
C: GROWTH MARKETING PROGRAMMES
Growth marketing credits the B2B campaigns and initiatives that have achieved significant business growth through a data-driven and results-oriented approach. Campaigns submitted to these categories may include a range of tactics, including demand generation, account-based marketing, and lead nurturing.
14) Best demand or lead generation campaign |
15) Best use of account-based marketing (ABM) |
|---|---|
16) Best channel marketing initiative |
17) Best sales enablement initiative |
D: AUDIENCES AND OBJECTIVES
Audiences and objectives recognises B2B marketing campaigns that have successfully targeted specific audiences and achieved success against clear business objectives. Entries in these categories should demonstrate a clear understanding of the audience’s needs and pain points and how the marketing campaign addressed those needs.
18) Best limited-budget campaign |
19) Best SME-targeted campaign |
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20) Best enterprise-targeted campaign |
21) Best employee engagement programme |
22) Best international campaign |
23) Best product or service launch campaign |
24) Best customer growth or retention initiative |
25) Most commercially successful campaign |
E: TEAMS AND PRACTITIONERS
Teams and practitioners honours the B2B marketing teams and individual marketers that have demonstrated exceptional performance and contributed to the success of their organisations.
26) B2B marketing team of the year |
27) B2B marketer of the year |
|---|---|
28) B2B agency of the year |
29) B2B global agency of the year |
Our sponsors
Awards creative and concept
LogicLogicMagic® is a philosophy and proven business growth engine. Our client experience covers like-minded technology brands you’ve heard of and those you soon will.
We deliver channel-agnostic B2C levels of creative effectiveness for B2B technology brands; creating familiarity, driving consideration and fuelling growth. Fusing the literal with the lateral to create the memorable.
Venue