B2B Marketing Awards

2026 Shortlist

The B2B Marketing Awards 2026 shortlist represents the very best of this year’s B2B marketing.

After a rigorous judging process, these standout campaigns, teams and individuals have earned their place among the Power Players. Every entry has been assessed by an exclusively client-side judging panel of 100+ senior marketing leaders, bringing first-hand commercial experience, strategic expertise and an uncompromising eye for excellence to every decision.

To be shortlisted is to have your work recognised by the very people shaping the future of B2B marketing.

 

 

CATEGORY GROUP A: CAMPAIGN MECHANICS

Flourish in the City by Addleshaw Goddard

Business.Connected by FlightStory for Vodafone Business

Enough Sheeet Campaign by The Think Tank for Payapps, an Autodesk Company

Mundane by Transmission for Payhawk

You Can with AI by True for KPMG

Make Work Work Better by Very Media and Rooster Punk for TeamViewer

Flourish in the City by Addleshaw Goddard

Destination by Enfuce

Those who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

Mirai'26 by Nyala Marketing, JD Marketing for NTT DATA

SportsInnovation 26 - ServiceNow Diamond Sponsorship Activation

Trust in the Age of AI by tmp for Thomson Reuters

 

Flourish in the City by Addleshaw Goddard

Together, it Means More by Lesniak Swann for BMI UK & Ireland

Avalara Surround Campaign by Marketbridge

Building Brand Resilience by MOI Global with Cohesity

Outsmart the Future by Stein for WNS

Enough Sheeet Campaign by The Think Tank for Payapps, an Autodesk Company

You Can with AI by True for KPMG

 

Category Sponsor:

Content as a Commercial Channel: Accedia's 2025 Growth Strategy by Accedia

Insight Out by Capgemini

Passport to Payments by Enfuce

Business.Connected by FlightStory for Vodafone Business

Those Who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

Cacophony to Symphony by PA Consulting

Shaping Future-Ready Workspaces by The Think Tank for Oscar Acoustics

Built for Education by Toaster for Google Gemini

 

 

 

Category Sponsor:

The Agency that Earned its Welcome by Ammunition

The Maldon Salt 50 by jellybean

Disability Means Business by Lloyds Banking Group

LinkedIn Advocacy Programme by OST for Infosys

Vertice & Procurement Influencers

The Agency that Earned its Welcome by Ammunition

Discovery Kitchen by Bidfood

OneAdvanced AI by OneAdvanced

The Launch of Topcon Geomatics by Tangerine for Topcon Positioning Systems

Trust in the Age of AI by tmp for Thomson Reuters

Change a Product’s Life Today by True for Mondi

Slice Digital Campaign by Velo B2B for Apollo

 

Introducing Decarb by Avison Young

The UK's First Integrated BNG Search Platform by Bidwells

FFS by Bite IT Marketing for Abnormal AI

School Finds by Pick Everard

RedeCast Podcast Campaign by Rede Partners

Ready. Set. Partner. by ServiceNow

CATEGORY GROUP B: BRAND MECHANICS

The Agency that Earned its Welcome by Ammunition

Enfuce Island by Enfuce

For Life’s Moments by For Different for Benifex

Connections that Matter by Telstra International

Save Yourself the Search by The Think Tank for Amadeus

Flourish in the City by Addleshaw Goddard

Climate Champion not Climate Culprit by atNorth

A Beautiful Working World by Boldspace for LHH

Business.Connected by Flight Story for Vodafone Business

Those who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

Together, It Means More by Lesniak Swann for BMI UK & Ireland

From Invisible to Unmissable by People’s Pension

Make Work Work Better by Rooster Punk for Teamviewer

 

Flourish in the City by Addleshaw Goddard

Don’t Worry, There’s Always Insurance by AXA XL x LFC

Clarity in Motion by Capgemini

VisionLink™. The Power of Knowing. by DPR&Co for Caterpillar

Mirai'26 by Nyala Marketing for NTT DATA

Right Here. Right Now. by Rooster Punk for Sogeti

Nodes & Clusters by Sharper B2B Marketing for Fujitsu and Intel

Change a Product’s Life today by True for Mondi

ABM 2030 by Turtl

Mining's Moment by Agency Inc for ABB

Building Category Authority in the Age of AI Search by Definition for Semarchy

The European Tech Leader's Breakthrough Moment by Fujitsu

Uniquely Wired by Henkel Adhesive Technologies

Gridunlocked by Man Bites Dog for Arup

EY Total Reporting by Man Bites Dog for EY

TCS Future-Ready Skies: Elevating Global Thought Leadership in Aerospace by Tata Consultancy Services 

Shaping Future-Ready Workspaces by The Think Tank for Oscar Acoustics

Charting New Waters: Becoming the Source of Truth During the Strait of Hormuz Crisis by Windward

 

Category Sponsor:

More Than Before: A Mother's Day Film by Flipkart Commerce Cloud

Making Materials Matter by Marketbridge for Henry Royce Institute

Together It Means More by Lesniak Swann for BMI UK & Ireland

Disability Means Business by Lloyds Banking Group

The Science of Training Series: From Zero to Mastery by Attensi

ProTAXination by Fight or Flight for Taxfix

Retail Technology Show by Flagship PR for Nineteen Group

No One Road to Net Zero by Performance Communications for Horse Powertrain

FIFA World Cup 2026 Market Pulse Dashboard by RateGain and Sojern

Power to Protect by The Think Tank for Milwaukee EMEA

Shaping Future-Ready Workspaces by The Think Tank for Oscar Acoustics

CATEGORY GROUP C: GROWTH MARKETING

Connecting Cummins’ Marketing Efforts with Growth Evidence by Bray Leino for Cummins

Those Who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

Lenovo 360 Expert Achievers Program (LEAP) by Motivforce for Lenovo

Bupa Global Summit by PrettyGreen for Bupa Global

 

Category Sponsor:

Verizon Business Innovation Sessions by CIVIC for Verizon

Now You Know by Fifth Ring for Score

Together, it Means More by Lesniak Swann for BMI UK & Ireland

Tame Your Network by Marketbridge for GTT

A Platform for Growth by Marketbridge for Hitachi Vantara

The 5 W's by Park & Battery for Thermo Fisher Scientific

From Fragmented Foundations to a Unified Global Powerhouse by ROAST for Cencora

The Restaurant of the Future by Capgemini

Delivering AI-Powered ABM at Scale Across Europe by HUT 3 for TXOne

The Come Back to Us Campaign by Iress

The Strength Behind ABM by Marketbridge for CDW

Nodes & Clusters by Sharper B2B Marketing for Fujitsu and Intel

Arista 1:1 ABX Program by Henkel Adhesive Technologies

Three Enterprise Worlds by Ice Blue Sky for Ping Identity

Make Work Work Better by Rooster Punk for TeamViewer

A Bubble of Private 5G by The Creative Consultancy

Adobe Elevate by Blueprint Partners

Those Who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

The Inside Job by Ice Blue Sky for Go Reply

Lenovo 360 Expert Achievers Program (LEAP) by Motivforce for Lenovo

Adobe Elevate by Blueprint Partners

Get Comfortable with SASE by Marketbridge for Exclusive Networks

Cyber Resilience Quest by Miramar for Commvault

Lenovo 360 Expert Achievers Program (LEAP) by Motivforce for Lenovo

EMEA NEXUS 2026: Resilience, Risk and AI by ServiceNow

 

Repositioning NVS Group from Product Supplier to Integrated Veterinary Partner by HUT 3 for NVS Group

Together, it Means More by Lesniak Swann for BMI UK & Ireland

OneAdvanced AI by OneAdvanced

Digital Transformation for Premier Modular by Reech for Premier Modular

Nodes & Clusters by Sharper B2B Marketing for Fujitsu and Intel

Trust in the Age of AI by tmp for Thomson Reuters

CATEGORY GROUP D: AUDIENCES AND OBJECTIVES

Accelerating Smartsheet's New Business Outreach by Fresheye for Smartsheet

Enigma Studio: Harnessing Agentic AI to Transform B2B Marketing Delivery by HUT 3

The Fashionverse: An AI-Powered ABM Campaign by HUT 3 for Mondi

Building Talkdesk’s ABM Engine: Delivering Ten Industry Campaigns Through Chained Agentic AI by HUT 3 for Talkdesk

How AI Enabled One Research Paper to Fuel a Pan-European Campaign by HUT 3 for TXOne

ofi.com Website Project by Bray Leino for Ofi

Those Who Dream of Transformative Flight, Love E2 by Gravity Global for Embraer Commercial Aviation

A Beautiful Working World for LHH by Boldspace

Insight Out by Capgemini

How AI Helped Secure Six European Markets by HUT 3 for TXOne

Not All Heroes Wear Capes by Sharper B2B Marketing for Coface

Fifth Ring: Own the Space

Fujitsu: Europe Marketing Transformation From Sideline to Frontline Business Growth Driver

Lesniak Swann: Together, it means more for BMI UK & Ireland

System C: Beyond Marketing - Building a Commercial Growth Engine

Vodafone Business: Marketing as a Commercial Engine by Vodafone Business with Differentiated

CATEGORY GROUP E: TEAMS AND PRACTITIONERS

Aspectus Group & Acteon: Act On Energy 

CI Group & HP UK&I

Coterie & Palo Alto Networks

dentsu B2B & MetaLeading Together: The Partnership Behind Transformational Business Impact

Finastra & Silver Agency: From Defining a Movement to Driving Results

HUT 3 & Fluke: Two Organisations Invested in Each Other's Success

Marketbridge & Westcoast Powered by ALSO: Changing the Channel

Tangerine & Wavin: A Partnership Built for the Trade; Hep2O Keyless Launch

Transmission & JCB: Better With Omotenashi

Addleshaw Goddard Marketing Team

Enfuce Marketing Team

Infoblox EMEA Field Marketing Team

NHS Property Services Marketing Team

SPS UK&I Marketing Team

Vertice Marketing Team

April Moh, Chief Marketing Officer at Kyriba

Elliott King, VP of Marketing at Turtl

Nicole Heringer, VP Brand and Communications at Enfuce

Vikrant Gaikwad, Chief Marketing & communications Officer for Industry Markets at Tata Consultancy Services

 

 

Category Sponsor:

Hallam

HUT 3

Ice Blue Sky

Lesniak Swann

Publicis Pro

Rooster Punk

Tangerine

Fifth Ring

Gravity Global

Just Global | Trilliad

Marketbridge

ROAST

Stein

Transmission