Winners 2025

This year, innovative B2B agencies and in-house teams were out in full force, submitting a huge number of incredibly high quality entries to the awards. Take a look at the full list of this year's leading B2B makers and creators below! A huge congratulations to all the winners.

CATEGORY GROUP A: CAMPAIGN MECHANICS

GOLD: Bringing More to the Table by Nyala Marketing for NTT DATA and AWS

SILVER: See Risk: See Different by Gilroy for Thales Group

BRONZE: The Hi Vis Stress Vest by Fight or Flight for St John Ambulance

HIGHLY COMMENDED: Make it Memorable Campaign by Everywherebrand for Ericsson

GOLD: Winning Customers with Wit not Wallet by FreeAgent

SILVER: This is Precision AI by Just Global for Palo Alto Networks

BRONZE: Unlock Ambition by Realm B2B for Hewlett Packard Enterprise

 

Category Sponsor:

GOLD: Turning FS Giants into AI Trailblazers by Radish for Multiverse

SILVER: The Elephant in the Room by Staffbase

BRONZE: No Fluff by Radish for KellyOCG

 

Category Sponsor:

GOLD: Seeing the Unseen with Capgemini

SILVER: Bringing More to the Table by Nyala Marketing for NTT DATA and AWS

BRONZE: La Rivière Alibaba Cloud by MOI Global for Alibaba Cloud

HIGHLY COMMENDED: Inspire UK by 6sense

GOLD: The Connection Test by Golin for SquareTrade

SILVER: Creating Conversations: Chinese Automotive Brand Impact Study by Eureka Communications for Escalent

BRONZE: AI you can trust by Brands2Life for Qlik

GOLD: It's Time for AI-X by KPMG + We Are Tilt

SILVER: Palo Alto Networks Innovation Shuttle

BRONZE: Flight nBS2025: An immersive brand journey by npower Business Solutions

GOLD: Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications

SILVER: A World Without Accountants by ACCA with Blackbridge Communications & Ptarmigan Media

BRONZE: Proactive Security for UK businesses from Vodafone Business by Differentiated

BRONZE: The WorkLife Coach by Stein for Fellowes

GOLD: Cloud Realities, Real Relationships with Capgemini

SILVER: One In Fifty by Indigo Slate for London Stock Exchange Group

BRONZE: Bringing Balance by Delphi for Netskope

HIGHLY COMMENDED: Next Made Real by PA Consulting

GOLD: Empowering SMEs: The New Lease of Life Campaign by Grenke

GOLD: It's Time for AI-X by KPMG & We Are Tilt

SILVER: Accelerate Impact by Revere for Westcoast

BRONZE: Bringing More to the Table by Nyala Marketing for NTT DATA & AWS

CATEGORY GROUP B: BRAND MARKETING PROGRAMMES

GOLD: Fuel for Thought by Revere for Lloyd's Register

SILVER: The Campaign to End Single Use Data by Fight or Flight for Netapp

BRONZE: Extending Brand-to-Demand Leadership in B2B by Stein

 

Category Sponsor:

GOLD: Let’s Share the Sun: Powering Energy Equity Together by Wood Mackenzie

SILVER: One in Fifty by Indigo Slate for London Stock Exchange Group

BRONZE: The Hi Vis Stress Vest by Fight or Flight for St John Ambulance

GOLD: No Bullsh*t CRM by Workbooks

SILVER: PegaFest by Twogether Creative for Pega

BRONZE: The Intelligent OS for Buying and Selling Media by Beneath for Placements.io

GOLD: Be More You by mark-making* for Pepper Money UK

SILVER: Seeing the Unseen with Capgemini

BRONZE: Reimagine the Possible by True for Exel Composites

CATEGORY GROUP C: GROWTH MARKETING PROGRAMMES

GOLD: Cloud Realities, Real Relationships with Capgemini

SILVER: Lenovo 360 Expert Achievers Program (LEAP) & Motivforce

BRONZE: The SuperProp Accelerator by Revere for Giacom

GOLD: Kit Conversion by LAW Creative for Gates Corporation

SILVER: No Room for Error by Fifth Ring for MRS Training & Rescue

BRONZE: #SAPnav by Expleo

GOLD: Turning FS Giants into AI Trailblazers by Radish for Multiverse

SILVER: Strategic ABM and DBM programme by JPC for BT

BRONZE: From IT Room to Corner Office: Leading Strategic Revolution by ServiceNow

GOLD: ServiceNow Demand Center by Twogether for ServiceNow

SILVER: Going for Gold for Westcoast by Revere

BRONZE: AVEVA Partner Games by Ice Blue Sky for AVEVA

GOLD: Lenovo 360 Expert Achievers Program (LEAP) by Motivforce

SILVER: From Tariff Chaos to Control: Supporting Shippers' Success in Turbulent Times by Xeneta

BRONZE: The SuperProp Accelerator by Revere and Giacom for Giacom

GOLD: VAR Vision by Revere

SILVER: Fuel for Thought by Revere for Lloyd's Register

BRONZE: Turning Insight into Demand: An ABM Approach to Annual Report Marketing by HUT 3 for OneAdvanced

CATEGORY GROUP D: AUDIENCES AND OBJECTIVES

GOLD: In the thick of IT by Ice Blue Sky for ITGL

SILVER: Get Zero by Pick Everard

BRONZE: Bioprocessing Downstream Calculator by Thermo Fisher Scientific

GOLD: urning FS Giants into AI Trailblazers by Radish for Multiverse

SILVER: AWS ExecLeaders by AWS

BRONZE: Make it Memorable by Everywherebrand for Ericsson

SILVER: Flight nBS2025: An immersive brand journey by npower Business Solutions

GOLD: AWS ExecLeaders by AWS

GOLD: Challenger thinking. Giant moves by Radish for Console Connect

SILVER: Bringing Balance by Delphi for Netskope

BRONZE: Driving Global Identity Revenue by Somebody Digital for Okta

GOLD: Kerrymaid Cheddalicious by Clarion Communications for Kerry Group

SILVER: Doritos Dinamita Firing Up Convenience by Cirkle for PepsiCo

BRONZE: Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications

HIGHLY COMMENDED: It’s Not Magic. It’s Evo by Rooster Punk for The Access Group

CATEGORY GROUP E: TEAMS AND PRACTITIONERS

GOLD: 6sense EMEA Marketing Team

SILVER: Vodafone Business Enterprise Marketing Team

BRONZE: Bridewell Marketing Team

GOLD: John Rudaizky, Global Chief Brand and Marketing Officer at EY

SILVER: Stef Iacono, EMEA Marketing Director at 6sense

BRONZE: Vanessa Schotes, CMO at Enfuce

 

Category Sponsor:

GOLD: Omne

SILVER: Differentiated

BRONZE: Publicis Pro

GOLD: Gravity Global

SILVER: Stein IAS Holdings Limited

BRONZE: Fifth Ring

No Bullsh*t CRM by Workbooks