Shortlist 2025
This year, innovative B2B agencies and in-house teams were out in full force, submitting a huge number of incredibly high quality entries to the awards. Our judges really had their work cut out for them!
But now we are happy to say that the shortlist has been finalised. Take a look below to see if your campaign has made it into the running this year.
CATEGORY GROUP A: CAMPAIGN MECHANICS
Make it Memorable Campaign by Everywherebrand for Ericsson
The Hi Vis Stress Vest by Fight or Flight for St John Ambulance
See Risk: See Different by Gilroy for Thales
Bringing More to the Table by Nyala Marketing for NTT DATA and AWS
No Fluff by Radish for KellyOCG
It’s Not Magic. It’s Evo by Rooster Punk for The Access Group
Better With Omotenashi by Transmission for JCB
Power To Move Your Business by Transmission for Qualcomm
Reimagine the Possible by True for Exel Composites
No Bullsh*t CRM by Workbooks
Winning Customers with Wit not Wallet by FreeAgent
This is Precision AI by Just Global for Palo Alto Networks
Unlock Ambition by Realm B2B for Hewlett Packard Enterprise
Category Sponsor:

What Iff? by bandstand for Biffa
The DNA Problem by Fight or Flight for DrDoctor
Winning Customers with Wit not Wallet by FreeAgent
The Value of Active Minds by Gravity Global for Jupiter Asset Management
This is Precision AI by Just Global for Palo Alto Networks
No Fluff by Radish for KellyOCG
Turning FS Giants into AI Trailblazers by Radish for Multiverse
The Elephant in the Room by Staffbase
Category Sponsor:

Inspire UK by 6sense
Seeing the Unseen with Capgemini
Speaking Cat at London Vet Show by Cirkle for Felpreva®
EZRAHosts: Simon Sinek - Live and Unscripted
La Rivière Alibaba Cloud by MOI Global for Alibaba Cloud
Bringing More to the Table by Nyala Marketing for NTT DATA and AWS
Transforming Event Marketing Through Live AI Innovation by Sportradar
A'Maison: The House of Amazon by Salt Productions & Pinch Creative for Amazon
ServiceNow @ Mobile World Congress 2025 by Alive Agency
PegaFest by Twogether Creative for Pegasystems
AI you can trust by Brands2Life for Qlik
Creating Conversations with Clients: Escalent’s Chinese Automotive Brand Impact Study by Eureka for Escalent
Good Together by Fox Agency for Gamma
The Connection Test by Golin for SquareTrade
Future Menus by Omne for Unilever Food Solution
It's Time for AI-X by KPMG
Beyond Pensions: LCP's Digital transformation by LCP
Flight nBS2025: An immersive brand journey by nBS and The Marketing Pod
The Magic of a Data Driven Christmas by MOI Global for Stibo Systems
Palo Alto Networks Innovation Shuttle
A World Without Accountants by ACCA with Blackbridge Communications & Ptarmigan Media
Proactive Security for UK businesses from Vodafone Business by Differentiated
Academic Reputation Campaign by Eulogy for Queen Mary University of London
Good Things UGC by Lloyds Bank
The WorkLife Coach by Stein for Fellowes
Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications
Cloud Realities, Real Relationships with Capgemini
Bringing Balance by Delphi for Netskope
The Value of Active Minds by Gravity Global for Jupiter Asset Management
One In Fifty by Indigo Slate for London Stock Exchange Group
The Power of Socialisation by Omne for Compass Group
Next Made Real by PA Consulting
The WorkLife Coach by Stein for Fellowes
Next Gen Small Business Owners by Visa Commercial Solutions
Making Processes Work by Beneath for Celonis
GenVoices by Cloudhuman & Beettoo for Just Group PLC
Empowering SMEs: The New Lease of Life Campaign by Grenke
Imagining the Future Leader by Korn Ferry
Unwrap the Opportunity by Omne
From Chaos to £1.25m Revenue Recovery by IMG: Intermedia Global for Indeed
It's Time for AI-X by KPMG & We Are Tilt
Bringing More to the Table by Nyala Marketing for NTT DATA & AWS
Accelerate Impact by Revere for Westcoast
CATEGORY GROUP B: BRAND MARKETING PROGRAMMES
SAP Concur CFO Insights by alan. for Sap Concur
AI you can trust by Brands2Life for Qlik
Do the Best Work of your Life by The Access Group
GenVoices by Cloudhuman & Beettoo for Just Group PLC
The Campaign to End Single Use Data by Fight or Flight for Netapp
Fuel for Thought by Revere for Lloyd's Register
Market Makers by 6sense & TechPros.io
Next Gen Small Business Owners by Visa Commercial Solutions
Future Menus by Omne for Unilever Food Solutions
Extending Brand-to-Demand Leadership in B2B by Stein
Category Sponsor:

Fuel for Thought by Revere for Lloyd's Register
The Hi Vis Stress Vest by Fight or Flight for St John Ambulance
The Campaign to End Single Use Data by Fight or Flight for NetApp
EY Generations Campaign by EY
Let’s Share the Sun: Powering Energy Equity Together by Wood Mackenzie
We've Never Had Anything Handed to Us on a Plate by Ogilvy for EY Foundation
One in Fifty by Indigo Slate for London Stock Exchange Group
The Intelligent OS for Buying and Selling Media by Beneath for Placements.io
PegaFest by Twogether Creative for Pega
Look again by Velo for Electro Rent
Driving Possibility, Together in the UK&I by Velo for ABM
No Bullsh*t CRM by Workbooks
Hello Better! by Bray Leino for mfldirect
Let's Get Growing by Bupa
Seeing the Unseen with Capgemini
Liberate Finance. Accomplish More by LogicLogicMagic® for Soldo
Be More You by mark-making* for Pepper Money UK
Better With Omotenashi by Transmission for JCB
Making Space for Incredible by Transmission for AutoStore
Reimagine the Possible by True for Exel Composites
CATEGORY GROUP C: GROWTH MARKETING PROGRAMMES
Cloud Realities, Real Relationships with Capgemini
Lenovo 360 Expert Achievers Program (LEAP) & Motivforce
The SuperProp Accelerator by Revere for Giacom
The LDC Top 50 Most Ambitious Business Leaders 2024 by Citypress, Noble and OWB for LDC
#SAPnav by Expleo
No Room for Error by Fifth Ring for MRS Training & Rescue
Kit Conversion by LAW Creative for Gates Corporation
Liberate Finance. Accomplish More by LogicLogicMagic for Soldo
Go Beyond by Quantum Marketing for Eviden
VAR Vision by Revere
Redefining How to Reach Enterprise Retailers by Somebody Digital for Appriss Retail
6sense Euros Campaign: The B2Beautiful Game by 6sense
From Noise to Narrative by Capgemini
Delivering 1:1 ABM for Volvo Cars by HUT 3 for Immuta
Find Your Missing Piece by Ice Blue Sky for Dun and Bradstreet
Strategic ABM and DBM programme by JPC for BT
1:1 Strategic ABM Campaign by Quantexa
Turning FS Giants into AI Trailblazers by Radish for Multiverse
From IT Room to Corner Office: Leading Strategic Revolution by ServiceNow
HP Formula Win by CI Group for HP
AVEVA Partner Games by Ice Blue Sky for AVEVA
Going for Gold for Westcoast by Revere
The SuperProp Accelerator by Revere & Giacom for Giacom
ThinkSystem, Think Growth by Revere for Lenovo
Powers of Me by Transmission for Microsoft
SericeNow Demand Center by Twogether for ServiceNow
Lenovo 360 Expert Achievers Program (LEAP) by Motivforce
The SuperProp Accelerator by Revere and Giacom for Giacom
From Tariff Chaos to Control: Supporting Shippers' Success in Turbulent Times by Xeneta
Turning Insight into Demand: An ABM Approach to Annual Report Marketing by HUT 3 for OneAdvanced
Lenovo 360 Expert Achievers Program (LEAP) by Motivforce
Fuel for Thought by Revere for Lloyd's Register
VAR Vision by Revere
The NOW Way to Network by Stein & TBWA/CHIAT/DAY for Juniper Networks
Reimagine the Possible by True for Exel Composites
CATEGORY GROUP D: AUDIENCES AND OBJECTIVES
In the thick of IT by Ice Blue Sky for ITGL
Get Zero by Pick Everard
Global Adversary Threat Report by Purechannels for CrowdStrike
VAR Vision by Revere
Ready. Set. Partner by ServiceNow
Bioprocessing Downstream Calculator by Thermo Fisher Scientific
AWS ExecLeaders by AWS
Reimagining the Telecom Industry with Capgemini
Make it Memorable by Everywherebrand for Ericsson
Turning FS Giants into AI Trailblazers by Radish for Multiverse
Into the light by Twogether Creative for State Street
Flight nBS2025: An immersive brand journey by nBS and The Marketing Pod
No Fluff by Radish for KellyOCG
Expleo AI Superstars by Spaag
AWS ExecLeaders by AWS
Bringing Balance by Delphi for Netskope
Works Like a Cleaning Team in a Tablet by Gravity Global for Ecolab
Play Nice Campaign by Ivanti
Challenger thinking. Giant moves by Radish for Console Connect
Don't Ask Why. Ask WEX by ROAST & WEX
Driving Global Identity Revenue by Somebody Digital for Okta
Acron Aviation Launch by The Think Tank
Optima®7 Launch by ArmstrongB2B® for Evac
Supporting Young People's Mental Health Together by Bupa
Doritos Dinamita Firing Up Convenience by Cirkle for PepsiCo
Kerrymaid Cheddalicious by Clarion Communications for Kerry Group
MecFlow Product Launch by Lesniak Swann for Polypipe Building Services
Makes you Wonder by Ogilvy UK for Samsung
It’s Not Magic. It’s Evo by Rooster Punk for The Access Group
Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications
CATEGORY GROUP E: TEAMS AND PRACTITIONERS
6sense EMEA Marketing Team
Bridewell Marketing Team
Vodafone Business Enterprise Marketing Team
Enfuce Marketing Team
EY Global Brand and Experience Team
EZRA EMEA Marketing Team
Pathlabs Marketing Team
Stef Iacono, EMEA Marketing Director at 6sense
Sarah Roberts, Global CMO at Boldyn Networks
Katie Begg, CMO at D2Zero
Vanessa Schotes, CMO at Enfuce
John Rudaizky, Global Brand and Marketing Officer at EY
Category Sponsor:

Aspectus Group
CI Group
Differentiated
Omne
Publicis Pro
ROAST
Tangerine Communications
Vested
Coterie
Dentsu B2B
Fifth Ring
Gravity Global
pharosIQ
Stein IAS Holdings Limited
Transmission