Shortlist 2025

This year, innovative B2B agencies and in-house teams were out in full force, submitting a huge number of incredibly high quality entries to the awards. Our judges really had their work cut out for them!  

But now we are happy to say that the shortlist has been finalised. Take a look below to see if your campaign has made it into the running this year.

CATEGORY GROUP A: CAMPAIGN MECHANICS

Make it Memorable Campaign by Everywherebrand for Ericsson

The Hi Vis Stress Vest by Fight or Flight for St John Ambulance

See Risk: See Different by Gilroy for Thales Group

Bringing More to the Table by Nyala Marketing for NTT DATA and AWS

No Fluff by Radish for KellyOCG

It’s Not Magic. It’s Evo by Rooster Punk for The Access Group

Better With Omotenashi by Transmission for JCB

Power To Move Your Business by Transmission for Qualcomm

Reimagine the Possible by True for Exel Composites

No Bullsh*t CRM by Workbooks

Winning Customers with Wit not Wallet by FreeAgent

This is Precision AI by Just Global for Palo Alto Networks

Unlock Ambition by Realm B2B for Hewlett Packard Enterprise

 

Category Sponsor:

What Iff? by bandstand for Biffa

The DNA Problem by Fight or Flight for DrDoctor

Winning Customers with Wit not Wallet by FreeAgent

The Value of Active Minds by Gravity Global for Jupiter Asset Management

This is Precision AI by Just Global for Palo Alto Networks

No Fluff by Radish for KellyOCG

Turning FS Giants into AI Trailblazers by Radish for Multiverse

The Elephant in the Room by Staffbase

 

Category Sponsor:

Inspire UK by 6sense

Seeing the Unseen with Capgemini

Speaking Cat at London Vet Show by Cirkle for Felpreva®

EZRAHosts: Simon Sinek - Live and Unscripted

La Rivière Alibaba Cloud by MOI Global for Alibaba Cloud

Bringing More to the Table by Nyala Marketing for NTT DATA and AWS

Transforming Event Marketing Through Live AI Innovation by Sportradar

A'Maison: The House of Amazon by Salt Productions & Pinch Creative for Amazon

ServiceNow @ Mobile World Congress 2025 by Alive Agency

PegaFest by Twogether Creative for Pegasystems

 

AI you can trust by Brands2Life for Qlik

Creating Conversations with Clients: Escalent’s Chinese Automotive Brand Impact Study by Eureka for Escalent

Good Together by Fox Agency for Gamma

The Connection Test by Golin for SquareTrade

Future Menus by Omne for Unilever Food Solution

It's Time for AI-X by KPMG

Beyond Pensions: LCP's Digital transformation by LCP

Flight nBS2025: An immersive brand journey by npower Business Solutions

The Magic of a Data Driven Christmas by MOI Global for Stibo Systems

Palo Alto Networks Innovation Shuttle

A World Without Accountants by ACCA with Blackbridge Communications & Ptarmigan Media

Proactive Security for UK businesses from Vodafone Business by Differentiated

Academic Reputation Campaign by Eulogy for Queen Mary University of London

Good Things UGC by Lloyds Bank

The WorkLife Coach by Stein for Fellowes

Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications

Cloud Realities, Real Relationships with Capgemini

Bringing Balance by Delphi for Netskope

The Value of Active Minds by Gravity Global for Jupiter Asset Management

One In Fifty by Indigo Slate for London Stock Exchange Group

The Power of Socialisation by Omne for Compass Group

Next Made Real by PA Consulting

The WorkLife Coach by Stein for Fellowes

Next Gen Small Business Owners by Visa Commercial Solutions

Making Processes Work by Beneath for Celonis

GenVoices by Cloudhuman & Beettoo for Just Group PLC

Empowering SMEs: The New Lease of Life Campaign by Grenke

Imagining the Future Leader by Korn Ferry

Unwrap the Opportunity by Omne

From Chaos to £1.25m Revenue Recovery by IMG: Intermedia Global for Indeed

It's Time for AI-X by KPMG & We Are Tilt

Bringing More to the Table by Nyala Marketing for NTT DATA & AWS

Accelerate Impact by Revere for Westcoast

CATEGORY GROUP B: BRAND MARKETING PROGRAMMES

SAP Concur CFO Insights by alan. for Sap Concur

AI you can trust by Brands2Life for Qlik

Do the Best Work of your Life by The Access Group

GenVoices by Cloudhuman & Beettoo for Just Group PLC

The Campaign to End Single Use Data by Fight or Flight for Netapp

Fuel for Thought by Revere for Lloyd's Register

Market Makers by 6sense & TechPros.io

Next Gen Small Business Owners by Visa Commercial Solutions

Future Menus by Omne for Unilever Food Solutions

Extending Brand-to-Demand Leadership in B2B by Stein

 

Category Sponsor:

Fuel for Thought by Revere for Lloyd's Register

The Hi Vis Stress Vest by Fight or Flight for St John Ambulance

The Campaign to End Single Use Data by Fight or Flight for NetApp

EY Generations Campaign by EY

Let’s Share the Sun: Powering Energy Equity Together by Wood Mackenzie

We've Never Had Anything Handed to Us on a Plate by Ogilvy for EY Foundation

One in Fifty by Indigo Slate for London Stock Exchange Group

The Intelligent OS for Buying and Selling Media by Beneath for Placements.io

PegaFest by Twogether Creative for Pega

Look again by Velo for Electro Rent

Driving Possibility, Together in the UK&I by Velo for ABM

No Bullsh*t CRM by Workbooks

Hello Better! by Bray Leino for mfldirect

Let's Get Growing by Bupa

Seeing the Unseen with Capgemini

Liberate Finance. Accomplish More by LogicLogicMagic® for Soldo

Be More You by mark-making* for Pepper Money UK

Better With Omotenashi by Transmission for JCB

Making Space for Incredible by Transmission for AutoStore

Reimagine the Possible by True for Exel Composites

CATEGORY GROUP C: GROWTH MARKETING PROGRAMMES

Cloud Realities, Real Relationships with Capgemini

Lenovo 360 Expert Achievers Program (LEAP) & Motivforce

The SuperProp Accelerator by Revere for Giacom

The LDC Top 50 Most Ambitious Business Leaders 2024 by Citypress, Noble and OWB for LDC

#SAPnav by Expleo

No Room for Error by Fifth Ring for MRS Training & Rescue

Kit Conversion by LAW Creative for Gates Corporation

Liberate Finance. Accomplish More by LogicLogicMagic for Soldo

Go Beyond by Quantum Marketing for Eviden

VAR Vision by Revere

Redefining How to Reach Enterprise Retailers by Somebody Digital for Appriss Retail

6sense Euros Campaign: The B2Beautiful Game by 6sense

From Noise to Narrative by Capgemini

Delivering 1:1 ABM for Volvo Cars by HUT 3 for Immuta

Find Your Missing Piece by Ice Blue Sky for Dun and Bradstreet

Strategic ABM and DBM programme by JPC for BT

1:1 Strategic ABM Campaign by Quantexa

Turning FS Giants into AI Trailblazers by Radish for Multiverse

From IT Room to Corner Office: Leading Strategic Revolution by ServiceNow

HP Formula Win by CI Group for HP

AVEVA Partner Games by Ice Blue Sky for AVEVA

Going for Gold for Westcoast by Revere

The SuperProp Accelerator by Revere & Giacom for Giacom

ThinkSystem, Think Growth by Revere for Lenovo

Powers of Me by Transmission for Microsoft

ServiceNow Demand Center by Twogether for ServiceNow

Lenovo 360 Expert Achievers Program (LEAP) by Motivforce

The SuperProp Accelerator by Revere and Giacom for Giacom

From Tariff Chaos to Control: Supporting Shippers' Success in Turbulent Times by Xeneta

Turning Insight into Demand: An ABM Approach to Annual Report Marketing by HUT 3 for OneAdvanced

Lenovo 360 Expert Achievers Program  (LEAP) by Motivforce

Fuel for Thought by Revere for Lloyd's Register

VAR Vision by Revere

The NOW Way to Network by Stein & TBWA/CHIAT/DAY for Juniper Networks

Reimagine the Possible by True for Exel Composites

CATEGORY GROUP D: AUDIENCES AND OBJECTIVES

In the thick of IT by Ice Blue Sky for ITGL

Get Zero by Pick Everard

Global Adversary Threat Report by Purechannels for CrowdStrike

VAR Vision by Revere

Ready. Set. Partner by ServiceNow

Bioprocessing Downstream Calculator by Thermo Fisher Scientific

AWS ExecLeaders by AWS

Reimagining the Telecom Industry with Capgemini

Make it Memorable by Everywherebrand for Ericsson

Turning FS Giants into AI Trailblazers by Radish for Multiverse

Into the light by Twogether Creative for State Street

Flight nBS2025: An immersive brand journey by npower Business Solutions

No Fluff by Radish for KellyOCG

Expleo AI Superstars by Spaag

AWS ExecLeaders by AWS

Bringing Balance by Delphi for Netskope

Works Like a Cleaning Team in a Tablet by Gravity Global for Ecolab

Play Nice Campaign by Ivanti

Challenger thinking. Giant moves by Radish for Console Connect

Don't Ask Why. Ask WEX by ROAST & WEX

Driving Global Identity Revenue by Somebody Digital for Okta

Acron Aviation Launch by The Think Tank

Optima®7 Launch by ArmstrongB2B® for Evac

Supporting Young People's Mental Health Together by Bupa

Doritos Dinamita Firing Up Convenience by Cirkle for PepsiCo

Kerrymaid Cheddalicious by Clarion Communications for Kerry Group

MecFlow Product Launch by Lesniak Swann for Polypipe Building Services

Makes you Wonder by Ogilvy UK for Samsung

It’s Not Magic. It’s Evo by Rooster Punk for The Access Group

Made for the Trade: Wavin Hep2O Keyless Launch by Wavin and Tangerine Communications

CATEGORY GROUP E: TEAMS AND PRACTITIONERS

6sense EMEA Marketing Team

Bridewell Marketing Team

Vodafone Business Enterprise Marketing Team

Enfuce Marketing Team

EY Global Brand and Experience Team

EZRA EMEA Marketing Team

Pathlabs Marketing Team

Stef Iacono, EMEA Marketing Director at 6sense

Sarah Roberts, Global CMO at Boldyn Networks

Katie Begg,  CMO at D2Zero

Vanessa Schotes, CMO at Enfuce

John Rudaizky, Global Brand and Marketing Officer at EY

 

Category Sponsor:

Aspectus Group

CI Group

Differentiated

Omne

Publicis Pro

ROAST

Tangerine Communications

Vested

Coterie

Dentsu B2B

Fifth Ring

Gravity Global

pharosIQ

Stein IAS Holdings Limited

Transmission