Name
ABM vs. ABE: Does it really matter? Lessons from Genesys’ journey.
Date & Time
Wednesday, November 5, 2025, 9:30 AM - 9:50 AM
Speakers
Description
Is account-based marketing enough, or is account-based engagement the real game-changer? In this session, Jon Moger will share the inside story of how Genesys built its ABE strategy, the challenges faced along the way and the practical lessons every ABM practitioner can apply. Expect candid insights, actionable takeaways and a fresh perspective on the ABM vs. ABE debate.
Location Name
Keynote track
Session Type
Panel