AI is revolutionising ABM - supercharging targeting, scaling outreach, and driving measurable efficiencies. But as automation accelerates, we risk buyers becoming increasingly faced with sameness, inauthenticity, and a sea of synthetic personalisation. 

Based on research with over 250 ABM Leaders and 500+ campaigns, we’ll show how marketers are rethinking the role of brand, events, and emotion in a world of synthetic personalisation, and how forward-thinking teams are re-imagining the role of ABM in delivering both commercial and creative impact