Discover how lean, insight-led 1:1 ABM can deliver big results without big spend. I’ll share proven, creative tactics like personalised direct mail, custom content and executive engagement that have driven real commercial impact across the sales cycle.

Perfect for marketers under budget pressure who want practical, high-impact strategies to engage key accounts and prove ROI.

Lisa has worked in ABM for over six years and during that time, she's seen a lot of hype especially around big-budget campaigns and heavy agency involvement. Her goal as a speaker is to cut through that noise and show how lean, insight-driven 1:1 ABM can be just as impactful, if not more so. She'll share practical strategies that have worked in real-world enterprise settings, demonstrating that smart thinking not spend is what truly drives results.

In terms of diversity, she believes her session brings a fresh and accessible perspective to ABM, especially for marketers who may not have access to large teams or budgets. By spotlighting scrappy, in-house success stories, she hopes to empower a broader range of practitioners regardless of company size, background, or resources—to see that ABM is achievable, scalable, and inclusive.