Name
Small budget, big wins: The Power of 1:1 ABM
Date & Time
Wednesday, November 5, 2025, 11:25 AM - 11:55 AM
Lisa Cripps
Description
I’ve worked in ABM for 6 years and want to show that with the right strategy, you don’t need huge budgets or agency support to make an impact. My session will offer practical, inclusive tactics for marketers of all backgrounds—helping to democratise ABM and prove that success is possible, even with lean resources.
Session Type
Workshop