Good, bad and ugly of 4 years of scaling an ABM program  
About ABM at UiPath  
How the program has evolved over the years (including ABM 1:1 and ABM 1:few) 
Our story of successfully scaling ABM 
Lessons from 1:1
Lessons from 1:Few
How we’ve seen success with AI + Automation 
Q&A 
This session will benefit delegates because we have extensive experience building ABM programs at leading brands outside of UiPath.  We will be able to provide attendees with the real insights that they want. We aren’t an agency – this is how we did it: balancing resources, management change and shifting priorities.