Every B2B marketer knows the theory of ABM, but putting it into practice at scale is another story.

In this session, Laura and Elena will share the reality of building and evolving UiPath’s ABM program over the last four years.

From the early pilot stage through to running sophisticated ABM 1:1 and 1:Few initiatives, they will take you behind the scenes of what worked, what didn’t, and what they would do differently.

With budgets under pressure and leadership priorities constantly shifting, many organisations are struggling to balance ambition with execution. This talk addresses those concerns head-on, offering candid insights into how to keep ABM moving forward despite resource constraints, management changes, and competing demands.

You will hear practical lessons from Laura’s experience driving 1:1 programs and Elena’s perspective on scaling 1:Few. This is a first-hand presentation from practitioners who have lived the journey. If you want real-world insights on how to successfully scale ABM this is the session you need to attend.

• Find out about: UiPath’s ABM journey: from pilot to scale.
• The highs and lows of running ABM in the enterprise.
• Practical lessons on scaling 1:1 and 1:Few ABM
  
  Attendees will learn how to overcome real-world challenges and successfully scale ABM programs, balancing resources, priorities, and technology and to drive measurable impact in their own organisations.