What does innovation in ABM really mean? Is it about the latest tools, a clever new campaign format or the way we create experiences that truly resonate with customers?

ABM teams are under pressure to “be innovative” and “cut through the noise”. This often leaves them chasing trends rather than going back to first principles: impact and outcomes In this session, Veronica will share some examples of innovation with an aim to giving you a new perspective on how to judge innovation in your work and focus on creating outcomes that stand out.

You will learn

• Why innovation in ABM should be defined by outcomes, not tools
• How to use creative choices to deliver experiences that resonate with accounts
• Practical examples of innovation in action

Key take away

Innovation in ABM isn’t about the technology you use — it’s about creating outcomes that truly matter to your customers.