AI is everywhere in B2B marketing, but most of what’s being sold is smoke and mirrors. Marketers are drowning in “intent” signals, predictive promises, and AI-washed platforms that overpromise and underdeliver. This fireside chat will cut through the noise and challenge the status quo. Our panel of experts will expose where AI in ABM is failing, highlight where it’s genuinely transforming go-to-market, and share practical ways to turn intelligence into pipeline impact. Expect an unfiltered conversation that calls out the hype, shares real-world wins, and arms you with a new playbook for making ABM smarter, sharper, and impossible to ignore.

Key Takeaways

• Spot the hype: How to separate AI-washing from real AI innovation in ABM.
• See what works: Proven ways AI is powering targeting, personalization, and pipeline acceleration.
• Challenge the noise: Why more signals aren’t always better, and how to focus on intelligence that actually converts.
• Build the new playbook: Practical steps to make ABM smarter, sharper, and competitor-proof in 2025.