ABM experts from Verizon, Palo Alto Networks, Splunk and tmp gather to give practical advice on the real-world challenges that can trip up even the best ABM programs.

Your 1:few program is stuck because content sign-off takes months. That tier-one account you’ve been nurturing has gone completely silent. Your sales team keeps reverting to their old contact list. ABM accounts are getting too much - or not enough - targeting from wider brand & demand programs. Leadership mandate "use more AI" but there's too many potential starting points...

These are the headaches ABM leaders actually face. In this session, a panel of ABM experts put challenges like these in the Hot Seat and share what really works. You’ll see how the room would tackle them, then hear practical fixes you can put to work straight away.