Today, Marketers are able to measure almost everything. But measuring the success of  ABM programs can be a challenge as ABM is more than revenue, it drives relationships and reputation. We all know, falling back into pure revenue driving measures is a slippery slope, ending in lead generation.   

This presentation is about the potential of defining the right measures to drive behavior in Marketing teams, to improve alignment with sales and business leaders and to improve long term customer relationships. 

Session Focus:  

• Metrics & Measurement: Tracking success, ROI, and KPIs in ABM. 
• Sales-Marketing Alignment: Best practices for collaboration between sales and marketing teams.