Account-Based Marketing is a perfect fit for B2B: focus on key accounts, not mass reach. However, 58% of marketers say they are struggling to drive engagement. The problem? ABM tech is too imprecise. 

That’s why teams are prioritizing contacts over accounts—72% of companies view contact-level technology as a core differentiator that can turn the traditional ABM “black box” into clear, actionable insights.

Hear from speakers from Influ2 and Quantexa about how to take your ABM program beyond accounts to the contact-level.