We all know that when used correctly, marketing can be the main growth engine for a business, yet all too often it's the first area to be cut in tough times. That's because we've allowed ourselves to become a support function, subservient to sales and slaves to the MQL.

B2B marketers need to get into the driving seat, becoming business strategists, revenue generators and commercial leaders. Some are already recognised as commercial marketers - the ABM-ers. They are insightful, analytical, financially astute, strategic and agile, working collaboratively with people across their business and beyond. Can these marketers save B2B marketing? Can we really put ABM at the centre of our go to market strategy?

Join us for this closing keynote session to:

• Understand why ABM practitioners are best equipped to be commercial marketers
• Learn how to put ABM at the heart of an account-based growth strategy
• Discover the skills you need to excel in this transformational role
• Find out how AI will become central to scaling this powerful approach
• Explore ways to bring higher purpose to your programmes

This session is for anyone interested in learning how they can use ABM to help transform B2B marketing.