ABM has long promised precision, personalisation, and performance — but few have fully realised its potential. In this session, you'll learn how TXOne Networks rebuilt their ABM strategy to be smarter, faster, and more agile.

Using an award-winning ABM framework and a suite of agentic AI workflows — including Insight, Remix, & Personalisation— TXOne Networks redesigned the 1:1, 1:Few and 1:Many approach from the ground up. - The result? A more connected, scalable ABM engine where AI supports the heavy lifting — freeing up human creativity to focus on strategy, storytelling, and sales alignment.

This session offers a real-world blueprint for realigning ABM for impact — and shows how AI can enable (not replace) smarter marketing at every stage of the journey.

This session offers a real-world blueprint for realigning ABM for impact  and shows how
AI can enable (not replace) smarter marketing at every stage of the journey.
What will the audience learn? 
• How to design or revisit your ABM strategy from the ground up to enable AI to
deliver real impact
• How to align multiple ABM programmes to maximise existing content and execution
(do more with less)
• The essential ingredients for consistent, scalable AI in ABM moving beyond the
call and response model
• How to personalise at scale
• How to set out a measurement framework  joining fragmented data streams into
a consolidated window your board will love

What is the one key take away for attendees?
When you leave this session, you’ll have a clear understanding of how to revisit your ABM
strategy and realign your programmes to be future-ready. You’ll learn how AI workflows
can be deployed within a modern framework to do the heavy lifting  maximising both
spend and performance.