ABM has long promised precision, personalisation, and performance — but few have fully realised its potential. In this session, you'll learn how TXOne Networks rebuilt their ABM strategy to be smarter, faster, and more agile.

Using an award-winning ABM framework and a suite of agentic AI workflows — including Insight, Remix, & Personalisation— TXOne Networks redesigned the 1:1, 1:Few and 1:Many approach from the ground up. - The result? A more connected, scalable ABM engine where AI supports the heavy lifting — freeing up human creativity to focus on strategy, storytelling, and sales alignment.

This session offers a real-world blueprint for realigning ABM for impact — and shows how AI can enable (not replace) smarter marketing at every stage of the journey.