In this session, Inflexion Group, in partnership with B2B Marketing, will share insights from their AI in ABM Benchmarking Study 2025, which combined in-depth ABM programme leaders interviews with a quantitative survey of senior ABM practitioners from B2B organisations worldwide. Discover why executive commitment is a stronger predictor of AI success than programme maturity, how AI reshapes each step of the ABM process, and learn how leading organisations are tackling governance, data, and skills challenges. Work with your peers to apply the findings and leave with a clear, research-backed AI in ABM action plan - 50 minute interactive workshop