Becks Powell is a senior marketing leader at Riverbed, with expertise spanning account-based marketing, demand generation, and field marketing. She has delivered measurable growth through global programmes across many industries, covering 1:1, 1:few, 1:many ABM and large-scale demand initiatives.
Known for her collaborative style and ability to bridge the gap between sales and marketing, Becks has built programmes that influence executive stakeholders, strengthen customer relationships, and drive multi-million-dollar opportunities. She is also active in the ABM community, sharing best practices and helping to shape how marketing delivers strategic value in complex enterprise accounts.