Name
Beyond Alignment: How sales & marketing win together with ABM
Date & Time
Wednesday, November 5, 2025, 9:50 AM - 10:20 AM
Speakers
George Hardy - Riverbed Technology
Becks Powell - Riverbed Technology
Paul Gibson - Demandbase
Lucy Waterer - The Access Group
George Hardy Becks Powell Paul Gibson Lucy Waterer
Description

Sales and marketing alignment has long been the holy grail of B2B go-to-market. But in the era of ABM, alignment is no longer optional, it’s the engine that drives revenue. This panel brings together seasoned sales and marketing leaders who have successfully broken down silos, built shared account strategies, and used ABM to accelerate growth.

Attendees will gain actionable insights into how organisations can: Move from alignment to true partnership Build shared metrics and KPIs that matter to both sides Leverage data and technology to stay focused on the right accounts Create account journeys that feel seamless to the buyer

Location Name
Keynote Track
Full Address
Convene 133 Houndsditch
133 Houndsditch
London
London Greater London EC3A 7BX
United Kingdom
Session Sponsor
Demandbase
Session Type
Panel