Sales and marketing alignment has long been the holy grail of B2B go-to-market. But in the era of ABM, alignment is no longer optional, it’s the engine that drives revenue. This panel brings together seasoned sales and marketing leaders who have successfully broken down silos, built shared account strategies, and used ABM to accelerate growth.

Attendees will gain actionable insights into how organisations can: Move from alignment to true partnership Build shared metrics and KPIs that matter to both sides Leverage data and technology to stay focused on the right accounts Create account journeys that feel seamless to the buyer