Lucy Waterer is a seasoned B2B marketing leader with 25+ years of experience transforming strategies into measurable business growth. As Head of Marketing at The Access Group, one of the UK’s largest business software companies, she specialises in Account-Based Marketing strategy for their AI-enabled HR solutions.
Having navigated both client and agency environments across SaaS, utilities, charity, sports marketing, and energy sectors, Lucy brings unique insights into adapting ABM strategies across diverse industries and buying behaviours. She excels at aligning sales and marketing teams whilst building campaigns that deliver genuine ROI.
Lucy is passionate about mixing strategic vision with hands-on execution, creating AI supercharged marketing programmes that don’t just look good on paper but drive real revenue growth.