Liza Loughman is an experienced B2B technology marketer, specializing in the enterprise and industrial computing and services sectors. Currently serving as the Customer Marketing Director at Honeywell within the Productivity Solutions and Services division, Liza has demonstrated a robust track record in designing and executing digital marketing campaigns that drive revenue growth.

Her expertise encompasses new product and solution propositions, vertical thought leadership, account-based marketing, and digital demand generation strategies. Liza thrives on addressing complex challenges through the application of innovative marketing technologies. She believes in the power of compelling storytelling, with crisp copywriting and well-structured data that engages the audience and delivers meaningful insights.