Personalised ABX engagement is no longer a luxury — it’s the baseline. Yet delivering it at scale has been one of the toughest challenges for B2B teams under pressure to “do more with less.” AI is changing that equation. By accelerating research, sharpening account intelligence, and powering scalable personalisation, AI is enabling ABX programs that are faster, more targeted, and directly tied to revenue impact.

In this panel, ROI·DNA and enterprise marketing leaders will share how AI is being applied to supercharge ABX — turning bold experiments into a repeatable global blueprint.

You’ll Learn:

• How to tailor engagement based on a deep understanding of accounts and prospects
• Practical ways to scale personalised experiences with fewer resources
• How Agentic AI can augment research, creativity, and execution without losing authenticity
• How enterprise leaders are accelerating speed-to-market with AI-powered intelligence and scaling revenue impact

Audience:
Senior B2B marketing, demand gen, and ABM leaders looking for strategies to scale ABX personalisation, accelerate pipeline, and drive measurable revenue impact in an AI-enabled landscape.