With nearly two decades in cybersecurity, Ben leads marketing at Cloudflare across APAC. Ben describes himself as part marketer, part technologist, championing collaboration between sales, product, and marketing teams to create meaningful customer experiences. He approaches ABM as Account-Based Engagement (ABE) - a “conspiracy” between teams aligned around a shared outcome, not just a campaign.
Ben sees innovation as a series of smart, controlled experiments that compound over time. “Incrementalism isn’t hesitation - it’s momentum you can control