Alina Zheleznyakova brings with her more than 20 years of experience in B2B marketing. She is known for developing and implementing marketing strategies that increase brand awareness and generate business opportunities.
Her marketing journey began in the printing industry where she fine-tuned her communication and marketing skills and had a chance to travel the world and work with people from different cultures and backgrounds. After a decade in printing, Alina sought new challenges, which led her into the UK veterinary healthcare sector. Over the past 5 years, she progressed in her role and currently oversees two prominent brands within NVS Group – NationWide Laboratories and VetIT.
In 2023 the team she led received the prestigious Veterinary Marketing Association Award in the category of Marketing Campaign (UK Annual turnover under £15m), showcasing her ability to generate creative marketing ideas and to be on top of the game. While Alina excels at content-based marketing and targeted campaigns, she firmly believes that marketing goes beyond generating leads and boosting sales. She also sees it as a responsibility of shaping mindsets and cultivating a sense of community within a given profession. Recognised as one of the Champions for Change 2023 by Veterinary Woman publication, Alina is committed to advocating for positive change and steering the future of veterinary marketing.