Laura's spent 10+ years working in global marketing and sales leadership roles. She's led content, demand gen, field and regional marketing functions at SaaS organisations including BT, Google Cloud and MetaPack. She was brought in to build out the EMEA ABM function at UiPath in 2021 and is responsible for marketing globally to these top accounts. She is passionate about embedding inclusive marketing and sustainability best practices into B2B. At UiPath she is the co-lead of the Women in Automation People Unity Council. Outside of work she sits on the board of Tech London Advocates Women in Tech Group and advises start-ups and SMEs on their marketing strategies.