A commercially savvy senior executive, Sarah brings global experience spanning Fortune 500 companies and start-ups in B2B and B2C contexts, across regulated and non-regulated sectors. In 2021, she was named a Top #100 Global CMO by Hot Topics. Currently CMO at Spendesk she has re-positioned the company to focus on more profitable sectors, whilst 1.5X team engagement, and financial return. At her previous company, Callsign,, she has delivered growth at pace while positioning the start-up as an attractive investment proposition and credible supplier to the world’s largest banks. Previously Sarah was Global VP Marketing & Strategy at S&P Ratings. Balancing growth objectives with regulatory obligations, she initiated powerful marketing approaches that amplified sales effectiveness. As EMEA CMO at Symantec, Sarah reported to the board. She was seconded to Bain, operating as global marketing lead for a worldwide transformation initiative. Sarah’s career also features ten years with McAfee where she had full responsibility for a $MM global eCommerce presence. Having come to marketing part way through her career following success as GM, she brings a unique perspective to the table and remains highly energised by the marketing profession and its challenges. Sarah holds a Mini MBA from INSEAD and is a member of the Forbes Communication Council.