Francine Barsam is the digital marketing director at Enhesa, a global provider of regulatory and sustainability intelligence, she has over 15 years’ experience in B2B marketing in a broad range of sectors including technology and publishing.
As a seasoned B2B marketer with a wealth of experience in driving growth for businesses, Francine has a proven track record in crafting creative multi-channel campaigns, scaling and leading dynamic marketing teams and implementing a data driven approach to improve performance and profitability.
Her experience spans the full marketing mix, including demand generation, improving conversion rates through the lead funnel, and executing improvements in the digital user experience to facilitate market expansion.