Named B2B Marketer of the Year 2023 by B2B Marketing, Sarah is an award-winning marketing leader with more than 15 years' B2B strategic marketing and communications experience. Sarah has demonstrable success of dramatically increasing demand generation, brand loyalty and revenue in private and listed companies. She is a passionate and creative marketer with both in-house and agency experience.

Sarah is currently CMO at Send, an InsurTech software company. When she joined in 2021 Send had one customer and a highly relevant proposition, but it was a secret. From a standing start and a team of one, she created the brand proposition, narrative and lead gen at Send. Send is now listed as a leader in their category, has customers in multiple geographies with a very strong pipeline, and has won 3 industry awards.

Sarah is an active member of several insurance groups and mentors marketing professionals.