Full Name
Mrs Tara Allison
Job Title
Marketing Director UKI
Company
Trend Micro
Bio
With over 25 years of B2B marketing experience under her belt, preceded by a few years in B2C. Having worked in IT for the majority of her time in B2B with heavy weights such as Gartner, SAP, Digital River and now over five years as the Marketing Director UKI at Trend Micro, a global leader in cybersecurity,
She is passionate about driving the double-digit growth strategy and leading a team of professional marketers and sales development representatives. Her role encompasses the true essence of marketing and demand generation: identifying customers and satisfying their needs with relevant and valuable content. She draws upon her early background in B2C marketing to put a unique twist on her marketing strategy to look for the emotional aspects that motivate organisations and the people within them. She is committed to bringing a fresh perspectives and creativity to the role.
She is passionate about driving the double-digit growth strategy and leading a team of professional marketers and sales development representatives. Her role encompasses the true essence of marketing and demand generation: identifying customers and satisfying their needs with relevant and valuable content. She draws upon her early background in B2C marketing to put a unique twist on her marketing strategy to look for the emotional aspects that motivate organisations and the people within them. She is committed to bringing a fresh perspectives and creativity to the role.
