Full Name
Simon Edward
Job Title
Non-Executive Director & Advisor (Former Vice President & CMO IBM)
Company
SB BID
Bio
Simon is an influential senior leader, VP and CMO with a sustained record of
innovation and success. He has recently left IBM after 35 years and is currently a
Board Director of South Bank Business Improvement District (BID) and an
Ambassador for London Tech Week, as well as an advisory member of a number of
professional bodies.
Simon joined IBM in 1988, based in Paris, developing the process and contracts for
acquiring third-party software. Since then he has held various technical and marketing
roles in the UK, European and Global organisations.
In his final role, Simon was Vice President, Chief Marketing & Communications Officer
and Client Advocacy Leader for IBM in the UK and Ireland as well as holding the role
of Senior Location Executive for London. In these roles, he had responsibility for the
full client journey and the entire marketing mix from strategy, through to execution and
the associated analytics. As a Marketing Leader, Simon champions the latest
approaches such as Agile, constantly ensuring that the client voice is at the heart of
shaping decisions, while encouraging strong team engagement with a growth mind-
set.
In previous years, Simon was Director of Marketing & Communications for the
Systems & Technology business in Europe before moving to the Market Insights &
Development team at the start of 2012 as Vice President of MD&I Global Markets,
promoted to CMO in 2018. He has always worked closely with IBM business partners
and influencers, and spent two years managing the Volume Channels Marketing Team
across EMEA, as well as leading a Research Project with the IBM Rüschlikon Lab in
Zurich.
Prior to working for IBM, Simon worked for an IBM Business Partner, a large Personal
Computer Dealer and an IBM end-user customer. This earlier experience puts him in
the position of working with IBM as an employee, a business partner and an end-user
customer.
Simon is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.
Outside of work, Simon spends time with his wife and two adult children, as well as
participating in various hobbies including travel, gardening, theatre and cars, and is a
uniformed Cub Scout Leader.
innovation and success. He has recently left IBM after 35 years and is currently a
Board Director of South Bank Business Improvement District (BID) and an
Ambassador for London Tech Week, as well as an advisory member of a number of
professional bodies.
Simon joined IBM in 1988, based in Paris, developing the process and contracts for
acquiring third-party software. Since then he has held various technical and marketing
roles in the UK, European and Global organisations.
In his final role, Simon was Vice President, Chief Marketing & Communications Officer
and Client Advocacy Leader for IBM in the UK and Ireland as well as holding the role
of Senior Location Executive for London. In these roles, he had responsibility for the
full client journey and the entire marketing mix from strategy, through to execution and
the associated analytics. As a Marketing Leader, Simon champions the latest
approaches such as Agile, constantly ensuring that the client voice is at the heart of
shaping decisions, while encouraging strong team engagement with a growth mind-
set.
In previous years, Simon was Director of Marketing & Communications for the
Systems & Technology business in Europe before moving to the Market Insights &
Development team at the start of 2012 as Vice President of MD&I Global Markets,
promoted to CMO in 2018. He has always worked closely with IBM business partners
and influencers, and spent two years managing the Volume Channels Marketing Team
across EMEA, as well as leading a Research Project with the IBM Rüschlikon Lab in
Zurich.
Prior to working for IBM, Simon worked for an IBM Business Partner, a large Personal
Computer Dealer and an IBM end-user customer. This earlier experience puts him in
the position of working with IBM as an employee, a business partner and an end-user
customer.
Simon is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.
Outside of work, Simon spends time with his wife and two adult children, as well as
participating in various hobbies including travel, gardening, theatre and cars, and is a
uniformed Cub Scout Leader.
