Jose Carmona Orbezo is a seasoned Product and Marketing Director with extensive global experience across diverse industries, including FMCG, Consumer Goods, Food & Beverage, Retail, Video Games, Toys, Personal Care, Industrial Goods, Education, and Events. Renowned for driving growth for global brands, Jose leverages innovative B2B and B2C strategies rooted in consumer insights. His impressive background includes roles at Cannes Lions, Coca-Cola, Mattel, Nestlé, Sony, and currently, PeopleCert, where he restructured the Product Marketing function to improve customer journeys from awareness to revenue, significantly enhancing business results.

Jose excels in transforming complex ideas into simple, compelling marketing strategies that drive business performance. His scalable plans generate deep consumer connections, enhance brand attributes, and increase market share. With expertise in marketing strategy, brand strategy, digital marketing, go-to-market strategies, and new product development, he consistently delivers impactful results.

Recognised as an inclusive leader, Jose fosters cross-functional collaboration and leads high-performing, diverse teams. He holds an MBA from Manchester Business School and is fluent in Spanish and English, with basic proficiency in French.

Jose is excited to bring his extensive expertise and passion for marketing excellence to the B2B Marketing Awards judging panel.