Amanda Holmes is the Marketing Director for Kodak Alaris looking after the EMEA and APAC region based in the UK. Amanda has worked in the B2B marketing world for nearly 30 years with experience both agency and client side, primarily focused in technology and working with Enterprise customers. Working to define how to go to market, hand in hand with sales and with a partner community, focussing in on marketing excellence and providing meaningful pipeline back to the organisation.