I am the Group Head of Marketing at Gen II, a leading fund administration business focused on private capital. I’m a very experienced marketer with expertise in delivering integrated branding and communications campaigns for professional services organisations. In my current role, my focus is to lead and raise standards across every aspect of our marketing output, challenging the team to enable the wider business to focus its efforts on delivering the best service possible to our clients.

I’m incredibly interested in the latest trends in marketing, and what the impact and reimaging of marketing these influences will have. I love seeking out new innovative technology and exploring the role it can play in marketing. My experience supports my drive to exceed and deliver in a rapidly changing environment and develop services and expertise to encompass evolving innovation.

I’m currently driving a digital marketing strategy that promotes an ABM agenda and developing community marketing concepts for key strategic growth areas.

I believe that data is fundamental to good marketing. The challenge is to always ensure that the data is meaningful and used to develop campaigns or CX.