Alex is Marketing Director for Cloud Direct, one of the top 0.5% of Microsoft partners globally and one of the fastest growing Microsoft Partners in the UK. Alex has more than 15 years’ marketing experience, predominantly in the B2B technology sector. He specializes in helping to build and lead teams in technology-based scale-up businesses including leading demand generation, product marketing and sales development. Alex has overseen marketing strategies and campaigns that include launching new products, re-brands and entering new markets to achieve rapid and substantial growth in scale-up businesses.