Alex is an ex-agency consultant turned marketer; having started with launching Visa onto global platforms such as the Olympics and FIFA World Cup with Zlatan, to launching Martini Fiero across Europe and digital transformation projects for HSBC, River Island and WEX. He is an award-winning strategic problem-solver with a keen interest in driving innovation through having an entrepreneurial spirit, with a proven track record of connecting the dots to help brands engage with their audience to drive business results.

This broad range of experience on diverse brands gives him an eye for customer centricity, localisation and scalability when it comes to marketing.