Since joining TCS in 2017, Luca has been a key driver of digital marketing innovation
for the company, serving firstly as the Head of Digital Marketing for Europe and the
UK and now on global level as Head of Digital and Growth Marketing for Global
Markets.

He has led impactful digital campaigns and growth marketing initiatives, establishing
innovative strategies for demand generation and brand awareness. His campaigns
have won several awards over the years, including The Drum Awards and B2B
Marketing Awards.

With more than 20 years of experience in the industry, Luca has built a diverse
career spanning multiple sectors, while covering various aspects of marketing such
as content strategy, sales enablement, data management and marketing innovation.
His leadership has been instrumental in positioning digital marketing as a central
pillar in his previous and current role. driving both growth and customer engagement.