Hetal Patel is a commercially astute and visionary senior B2B marketing leader with over 25 years of experience driving strategic growth across global financial and technology sectors. As Head of Marketing for European Markets & Listings at Nasdaq, she leads a high-performing international team across Europe, spearheading initiatives that amplify Nasdaq’s brand presence, engage diverse audiences, and deliver measurable business impact.

Renowned for her ability to align marketing with revenue goals, Hetal has redefined Nasdaq’s European brand narrative, launched scalable go-to-market strategies, and embedded a client-centric approach through detailed buyer personas and customer journey mapping. Her leadership has transformed the European marketing function into a revenue-attributing powerhouse, leveraging advanced MarTech and AI tools to optimize performance and efficiency.

Prior to Nasdaq, Hetal held senior marketing roles at Fiserv, where she led EMEA marketing for the Clover EPOS suite – achieving a tenfold increase in qualified leads and securing a landmark sponsorship with Chelsea FC. Her earlier roles span fintech, insurance, and retail payments, including impactful tenures at AXA Insurance, The Royal Bank of Scotland Group, and epay, where she consistently delivered innovation, operational excellence, and brand growth.

A Chartered Marketer and Fellow of the Chartered Institute of Marketing, Hetal holds an Executive MBA with Distinction from Warwick Business School and a Postgraduate Certificate in Market Infrastructure from Bayes Business School. She is committed to staying at the forefront of the marketing industry, actively investing in continuous learning, and cultivating a strong professional network to sharpen her strategic insight and expand her leadership impact.