Rachael is the Head of Performance Marketing for the EMEA region at Addepar, a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Rachael leads new business marketing regionally, focusing on market expansion and brand building opportunities to support global growth priorities.

Prior to joining Addepar, Rachael spent her career in B2B roles and has extensive experience across a variety of global financial services organisations spanning integrated sales, marketing, communications and go-to-market strategies. Rachael is passionate about leveraging data-driven insights and aligning marketing activities with overarching commercial goals.

Rachael attended the University of Leeds for her undergraduate degree, holds an executive MBA and is a Chartered Fellow of the Chartered Manager Institute. Originally from Carlisle, Cumbria, Rachael is now based in London.

Outside of work, Rachael loves running, warm weather, and red wine.