Full Name
Sabina McKinlay
Job Title
Senior Director, Head of Global Marketing
Company
Verisk Maplecroft
Bio
Sabina McKinlay is a dynamic marketing leader with over a decade of experience in B2B marketing, currently serving as the Associate Vice President of Marketing at Verisk Maplecroft. In this role, she spearheads global marketing strategy for a premier provider of ESG and sustainability risk data and insights.
As the head of Verisk Maplecroft's global marketing practice, Sabina oversees comprehensive strategy, planning, budgeting, and daily operations. Her expertise lies in developing targeted campaigns that span multiple sectors and workflows, consistently delivering innovative and impactful marketing initiatives across diverse channels and regions.
Throughout her career, Sabina has demonstrated a remarkable ability to build and scale high-performing, cross-functional marketing teams. Prior to her current role, she spent nine years at Wood Mackenzie, where she managed marketing efforts for the financial and extractives sectors. Her notable achievements include launching new product developments, introducing account-based marketing for key global accounts, and leading transformative social media strategies.
Beyond her professional accomplishments, Sabina is committed to fostering inclusive workplace cultures. She currently serves as a lead for Verisk's UK Women's Network in London, championing diversity and empowerment initiatives.
Academically, Sabina brings a robust educational background to her marketing expertise. She holds a Bachelor's degree in Journalism and communication from Jagiellonian University in Krakow, a master's degree in International Relations from London Metropolitan University, an English diploma from Harvard University, and a Professional Diploma in Marketing from Cambridge Marketing College.
A passionate advocate for sustainability and social service, Sabina is dedicated to advancing awareness and best practices in this critical field, seamlessly integrating her professional skills with her commitment to meaningful environmental and social progress. She supports local causes through diverse charitable efforts. She volunteers at her local animal shelter in Bath, participates in children's charity sports events, and notably climbed Mount Kilimanjaro to raise funds for Help for Heroes, demonstrating her commitment to making a meaningful difference.
As the head of Verisk Maplecroft's global marketing practice, Sabina oversees comprehensive strategy, planning, budgeting, and daily operations. Her expertise lies in developing targeted campaigns that span multiple sectors and workflows, consistently delivering innovative and impactful marketing initiatives across diverse channels and regions.
Throughout her career, Sabina has demonstrated a remarkable ability to build and scale high-performing, cross-functional marketing teams. Prior to her current role, she spent nine years at Wood Mackenzie, where she managed marketing efforts for the financial and extractives sectors. Her notable achievements include launching new product developments, introducing account-based marketing for key global accounts, and leading transformative social media strategies.
Beyond her professional accomplishments, Sabina is committed to fostering inclusive workplace cultures. She currently serves as a lead for Verisk's UK Women's Network in London, championing diversity and empowerment initiatives.
Academically, Sabina brings a robust educational background to her marketing expertise. She holds a Bachelor's degree in Journalism and communication from Jagiellonian University in Krakow, a master's degree in International Relations from London Metropolitan University, an English diploma from Harvard University, and a Professional Diploma in Marketing from Cambridge Marketing College.
A passionate advocate for sustainability and social service, Sabina is dedicated to advancing awareness and best practices in this critical field, seamlessly integrating her professional skills with her commitment to meaningful environmental and social progress. She supports local causes through diverse charitable efforts. She volunteers at her local animal shelter in Bath, participates in children's charity sports events, and notably climbed Mount Kilimanjaro to raise funds for Help for Heroes, demonstrating her commitment to making a meaningful difference.
